We're the creative studio behind 4 billion impressions. The ClickUp project-manager bit. The sick-at-the-office video. The 120M-view post your boss already shared in Slack. Now we make the same kind of creative for B2B brands on social.
Speechify
Popl
Tosi
Pip Decks
Ad World
Abbadox
Search Atlas
SprintRay
Brain.fm
Revive R.E.
04 — Case Studies
Every story below came out of the same playbook we built running ClickUp's content team. Same system, applied to all B2B niches.
// Case Study 01
// Case Study 02
// Case Study 03
// Case Study 04
Our take
// our actual position on B2B content. the reason we exist.
05 — Client receipts
Real messages from real clients. Not a single word changed.
06 — How it works
No bloated decks. No 17-person stand-ups. The same Billion View Blueprint we ran at ClickUp, run for you.
07 — Work with us
Two ways to engage. Every engagement is custom-scoped on a call. No menu, no template, no spray-and-pray pricing.
Every brand is different. Volume, channels, posting cadence, and team allocation all get dialed in on the call so you're only paying for the motion you actually need. White-glove from day one.
We don't run paid media. On purpose. We stay obsessed with creative and let your in-house team or media buyer handle the spend. We'll happily QA placements, ship cuts in any aspect ratio, and talk strategy. But the budget stays out of our hands. It keeps us focused on what we're great at.
08 — Who runs this
"I'm Luke. I started ClickUp's content engine out of my garage in Dana Point. Now my studio runs the same playbook for B2B brands that want their content to actually get watched."
new norml media is the creative studio I founded in 2018. Before ClickUp, I built AdLeaks to 50K followers and AdWorld to 276K. The work I did at ClickUp put us at 4B+ impressions, a 227M-view month, and a format SNL copied. The Billion View Playbook, the system that produced all of it, is now what new norml media runs for every B2B brand we take on.
If your B2B creative looks like a slide deck, we should probably talk.
We only do one thing: corporate-humor short-form for B2B on LinkedIn. We don't do CPG, weddings, or explainer videos with a stock-music score. Tighter niche → tighter creative → higher CTRs. Same Billion View Blueprint, applied to your audience.
Nope. Luke is on-camera for plenty of our work and we have a roster of actors who fit the corporate-humor vibe. If you want to use your founder or your team, we'll coach them on the shoot day. Your call.
Real talk: not every video in batch one will hit — that's how content works. By month two we have data, by month three we know exactly which hooks pull for your audience. Most clients see their best-performing video in the first 60 days, which is exactly why we run a 3-month minimum.
No — and on purpose. We stay obsessed with creative and let your in-house team or media buyer handle the spend. We'll happily QA placements, ship cuts in any aspect ratio, and talk strategy. But the budget stays out of our hands. It keeps us focused on what we're actually great at.
Because compounding is real. Around the 90-day mark the algorithm has learned your hooks, your creative library has enough variants to A/B properly, and your audience starts recognizing the brand voice. One-batch shoots are a coin flip. We won't take them.
Dana Point, CA — same garage where ClickUp's content engine started. Most shoots happen here, but we travel to clients regularly (or fly your founder out — usually cheaper).
10 — Book the call
We'll pull your LinkedIn + Meta ad library before the call, screenshot what's running, and tell you what we'd kill, keep, and recut — even if you don't hire us.
worst case you get free creative direction. best case you get a really good ad agency.
// calendar not loading? grab a slot at calendly.com/luke-kostka/1-1
